Hand reaching for colorful Who Gives A Crap products on a shelf.

How we stack up

We want you to know exactly what you’re getting into with us (and feel great about all the good you’re doing with our eco toilet paper).

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Feature	WGAC Recycled triple length 48 pack	Cashmere triple length 20 pack	Purex Ultra Luxe triple length 20 pack	Bonterra 9 pack	Royale 30 pack	Charmin triple length 24 pack	Roll Up 48 pack
Cost per 100 sheets	From $0.37*	$0.40	$0.40	$0.53	$0.35	$0.61	$0.42
Sheets per roll	385	198	198	198	190	168	350
Plastic free wrappers					**
Not made from virgin trees (bamboo or recycled paper)
Looks great in your bathroom							***
100% money back guarantee
B Corp™ Certified for Environmental Impact
Amount donated to good causes	$19M+ raised to help build toilets and provide clean water	$6M****	$6M****	$6M****	$1.58M	No info	No info
Hassle free subscription
Carbon Neutral commitments	check (Shipping)
Free shipping	On most orders $25+						(On most orders)

*Who Gives A Crap recycled TP 48 pack = $0.37 per 100 sheets and Bamboo TP 48 pack = $0.42 per 100 sheets **Royale bathroom tissue is available in both plastic and plastic-free packaging ***Roll Up offers both wrapped and bare rolls****Cashmere, Purex and Bonterra brands are owned by Kruger Products. Kruger Products has publicly listed financial donations of $5M CAD toward breast cancer awareness and $1M CAD toward kids hockey accessibility

More good news – get $10 off your first subscription order!

Person at front door with a delivery of a box of Who Gives A Crap toilet paper.

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Why you should roll with us

50% of profits donated

Helps reduce deforestation

FSC Certified

Soft and strong

$19+ million CAD donated to date

We donate 50% of profits to clean water and sanitation non-profits around the globe. So every time you use our products, you're helping the billions of people in need gain access to these life-saving services.

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Two girls smiling at each other holding hands

Photo by Splash (Shivam Pandey)

Frequently asked questions

Is this TP expensive?

But because we make triple-length rolls (at least 370 sheets), our toilet paper may seem a bit more expensive, but in reality, we’re about on par (and in some cases up to 30% cheaper than big brands like Charmin).

Check out how Who Gives A Crap stacks up to the competition.

What’s the difference between bamboo and recycled rolls?

Our bamboo toilet paper is the strongest TP we make. The rolls are most similar to supermarket TP, just made with bamboo. While all our products help reduce deforestation, our 100% recycled toilet paper is our eco-friendliest. If you’re not so sure about switching, remember we offer a 100% money back guarantee!

Why wrap the rolls individually?

Long story short, we have to wrap our rolls in something to keep them moisture-free and hygienic. We could wrap 6 rolls together (that’s the limit), but we’d need to use a much thicker paper. The net paper used (by weight) to wrap a 6 pack in heavy duty paper vs. six individual rolls in the thin tissue paper we use is effectively the same. It’s either this or plastic — and we hate plastic

Where do we source the bamboo?

We source from farmers who plant bamboo on the borders of their small family farms. It helps supplement their income and unlike industrial agriculture, it also means no vast areas of land are cleared.

Wait, are you recycling used toilet paper?

We understand why you might think this, but the answer is no — we use post consumer waste paper! Ok, we hear it now too. We use recycled office paper, not used toilet paper, to make our TP. Get your head out of the sewer! Our recycled materials are sourced locally to our production facilities from schools and office buildings. It consists primarily of old office supplies like letterheads, memos and maybe even a love letter or two. We take recycled paper waste and turn it into TP gold.

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